The Importance of Local SEO to your Business

Local SEO has grown significantly over the last few years. This is especially due to the rise of increasing smartphone usage and better connectivity.It is immensely important for your business. Here, I will try to explain to you about the best marketing internships is and why it is important for your business.

Local SEO

Local SEO is an effective way to market your business online. It can help your business to promote its products and services to local customers. This will be done at the exact time they are looking for a local business. Local SEO uses various strategies. These include: getting your website ranked on search engines, business directories, localized content on your site, online reviews, etc. A lot of customers use local search every day to the best local businesses in their area. Through Local SEO, you can increase your chance of getting found by these potential customers.

The Importance of Local SEO to your Business

Here are some reasons why Local SEO is important for your business.

Local Customers are Using Internet to Find Local Businesses

Some people may still use printed phone books. But, more and more people are turning to the internet to get information about local businesses. Statistics show that 96% of PC owners conduct local searches, and 64% of local customers use search engines to find local businesses. In addition, 50% of local mobile searches look for business information. Most importantly, 78% of local searches result in an offline purchase.

Local Search Market is Highly Targeted and Timely

Many local searchers do not have a specific business’s name in their mind while looking for a local business. You can better position your business and promote what you have to offer to local customers when they are looking for your type of business by using local search tactics.

Highest Conversion Levels of all Local Advertising Channels

You can take the help of online directories to display the name, address, phone number, etc. of your business. The first page of many local search results are dominated by local directories. Local directory marketing provides a higher conversion rate than other more traditional advertising options. On some directories, it is up to 50%. Meaning, if you get your business listed on as many quality directories as you can, you will convert 1 in 2 leads into an actual customer.

Great Return on Investment

There is little wasted exposure with Local SEO, which is unlike traditional advertising. Through this, you reach the customers when they need you. For this reason, Local SEO is efficient and cost-effective.

Many Local SEO Opportunities are Free

You can claim your listing on Google My Business, Bing places for Business, an other business directories for free. This gives free promotion for your business.

The above reasons should be enough to prove the importance of Local SEO. You should use this tactics to help your local business grow.